Wall Graphics and Wrap Help Brand High Point Market Retailer

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Wall Graphics and Wrap Help Brand High Point Market Retailer

Businesses trying to catch the eyes of attendees at the High Point Market (HPM) have their work cut out for them. With about 2,000 exhibitors and more than 11.5 million square feet of show space in nearly 200 buildings, you need superb graphics if you want to get noticed. England Furniture realized this, so they contacted Gate City Signs & Graphics for wall wraps for High Point Market retailers.

What Is England Furniture?

Based in New Tazewell, Tennessee, England has been building quality upholstered furniture for over half a century. They get their name from their co-founders, Eugene, Dwight, and Charles England. In 1995, England was acquired by La-Z-Boy to be run as an independent division. They are known for giving their customers a large array of more than 500 leather and fabric upholstery options to pick from.

When an organization that has been furnishing homes in the region for so long came to us for wall graphics for High Point Market retailers, we were more than happy to lend a hand. England was preparing to exhibit at the biannual HPM and wanted to make a splash with custom graphics. This is not our first time doing work for the event. You can read more about the solutions we offer for this home furnishings industry trade show in a blog post from last year.

What We Did for England

During an initial consultation with England, we learned that they would have sizable display space at HPM. Part of this space was a large plain wall. We came up with a number of ideas that would work well in the space and fit their budget. Once they approved of the art proofs, we got down to work.

For the wall wrap, we printed England’s logo out on quality vinyl that is designed for short-tern use since the event is only five days long. For the other wall graphics, we first applied the digitally-printed vinyl films to panels before mounting them to the wall. This will allow the client to use them year after year. We traveled to their exhibit area to install the markers for them. In the end, they were completely satisfied with the job we did.

We Have a Number of Solutions for Your Display

You can benefit from the following retail store display alternatives whether you are a regular at HPM or it is your first time showing:

  • Custom Table Throws – Your corporate colors should be included in all of your exhibiting materials. This includes your table throws. We can create custom throws that will build your brand recognition.
  • Hanging Banners – If you get stuck with a display location that is in a far off corner, don’t give up on having a successful show. Draw attendees to your exhibit with hanging banners.
  • Retractable Banner Stands – If you do not have room in your space for certain pieces of furniture, you can still make them a part of your display with high-resolution graphics on a retractable banner stand.

As you prepare for October’s HPM (the 22nd through the 26th), consider contacting Gate City Signs & Graphics for a free consultation on signs and graphics.



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