Did you know Pepsi was the company who started the concept of vehicle marketing? A study completed by Perception Research shows that, “Mobile advertising generates 2.5 times more attention than a static billboard.” RYP & Becker Group also adds, “That messages on outdoor mobile billboards have a 97% recall rate as compared to billboards which only has 19%. Additionally, 3M reports that 96% of the respondents in a survey they conducted say that the, “Vehicle wraps have more impact than billboards”. With that being said, there’s no reason why you shouldn’t make use of vehicle advertising as a means to promote your brand, even if your company is only a few years old or you’re just about to launch a new brand or organization.
While most companies that do invest mostly in mobile advertising opt for land vehicles such as trucks, buses, and vans, it has been shown that investing in boat graphics stickers is also an effective advertising tactic. People who pass by the boat have a better chance of looking and actually reading your ad since it’s either running on a slow pace or it’s anchored on the shore. Boat graphics stickers also enable you to advertise in different areas, thus you’re able to widen your ad coverage even further and introduce your brand to more potential customers. If your company transports a lot of goods, you can easily make the most out of the boat wraps and graphics you invested in because of the number of impressions your ad makes per trip. Participating in boat shows and other lake or beach events is another great way to maximize the reach of your ads since there are going to be a lot of participants, organizers, suppliers, onlookers, and tourists.
For this to be effective, your boat wraps and graphics must be expertly made in order to give an impression of professionalism towards your market. Unfortunately, not a lot of companies offer boat wraps and graphics, and those that do usually offer pre-designed stickers. These types of stickers are intended for aesthetics rather than for business. Additionally, boat graphics stickers are more tedious to produce and install than other vehicle ads. You must make sure that it’s eye-catching and it represents that brand really well. More importantly, it must encourage brand retention and influence buyer decision-making.
If you’re looking for a full-service wrap company, then you better check out Gate City Signs & Graphics. For over a decade, we’ve helped thousands of business owners in marketing their company through a wide array of customized signs and graphics.
One of the many services that we specialize in is creating high-quality and durable boat wraps and graphics. These boat graphics stickers are specifically tailored according to your branding needs and your boat’s dimensions.
If you’re intimidated by the idea of wrapping your boat in vinyl or if you’re just unsure as to what design will look best and be most effective in capturing the attention of your target market, then Gate City Signs & Graphics can help you. Our team of expert graphic designers and installers make sure that your expectations are met and that you are well-assisted from start to finish. We take pride in all the modern and top-quality equipment we use, as well as the latest and most-efficient techniques in wrap and sticker installation.
Sign making is much more than a process. It’s an art! and the right sign will help your business grow.Get Started