15 Oct The Importance of Wayfinding & ADA Signage for your Business
When visitors first interact with your business, their immediate experience in your physical space plays a critical role in creating a positive impression. Wayfinding and ADA signs are proven ways to curate the experience you want your customers to have in your built environment. With just about three seconds to make the first impression, you need to create a strong wayfinding strategy by focusing on communicating your desired message in the shortest possible timeframe.
Wayfinding signage spans from reception signs to modern maps for large spaces. If your business experiences high volumes of people, you can particularly benefit from wayfinding and directional signs to make the flow of visitors seamless.
The Importance of Wayfinding Signage
Your wayfinding signage should answer two questions your visitors often ask when walking into any facility: Where am I? And, where am I going? Since you only have three seconds to answer these questions, you need to create a wayfinding strategy to quickly communicate your message and make your customers feel more comfortable and confident moving around your business premises.
Wayfinding signs typically provide visitors with information and guidance to help them get the most of your business environment. Directional signs also help visitors locate buildings and other attractions with ease. Moreover, directional signage boosts local businesses, promotes the use of local amenities, and provides the nearest location for various facilities.
In some instances, it’s much more cost-effective to evade highly visible and accessible business premises that charge hefty prices and opt for a less costly building if you can efficiently direct visitors to your location. Directional signs for such locations can range from custom aluminum signs to banners and billboards. Around the property, place yard signs on adjacent streets to direct visitors straight to your facility.
Other benefits of wayfinding and directional signage include:
- Letting visitors know where to go – Wayfinding and directional signs simply tell people where they need to go and how to get there. Whether it’s a single building with multiple offices, a medical facility with different departments, a university campus, or a store with a concealed entrance, you can benefit from wayfinding and directional signs.
- Customer familiarity – Visitors always want to feel at ease and confident when accessing a business premise instead of looking lost and confused. A functional wayfinding system will help visitors make the most of their shopping experience.
- Extending your brand – You can carefully and thoughtfully incorporate wayfinding and directional signs into your existing branding to create a succinct message with an attractive design while still delivering accurate, easy to follow guides.
- Health and Safety – For facilities hosting concerts, festivals, and other events with large crowds, accurate signage enhances health and safety by helping people disperse safely and quickly.
Benefits of ADA Signage
The Americans with Disabilities Act (ADA) ensures equal opportunity for people with disabilities in transportation, employment, government services, public accommodations, and telecommunications.
ADA signs are now a requirement by the Americans with Disabilities Act. Common ADA signs include Braille and raised text and graphics. Most buildings and business premises are required to provide this type of signage to seamlessly direct people living with disabilities to suite numbers and other areas of the facility.
Common examples of ADA signs would include interior signs designed to label the following:
- Room/floor numbers
- Conference rooms
- Changing rooms
- Storage rooms
- IT rooms
- Utility rooms
- Restrooms through restroom signs
So, if you’re looking to improve visitor experience through wayfinding and ADA signs, we have several years of collective leadership experience in consulting, designing, branding, and affixing various signs for building and business owners. We are also experts in ADA compliant signs and will help you identify the right mounting locations and heights as set forth by the Act. Contact us today to speak with one of our friendly signage experts.