20 Apr The Importance of Professional Interior Business Signs
Design is thinking . . . made visual.
Business signs are a vital part of commercial interior design, whether the location is a waiting room, lobby, or even an elevator wall. Some say that lobby business signs are even a reflection of your brand; signage should reinforce who you are and how you do business.
As you consider your options for interior business signs, first decide the purpose of the sign(s):
- Identify services, facilities, or designations
- Regulatory/safety, exits or warnings
Here are five key elements for effective interior business signs:
- Color – The impact of color on our emotions and behavior has been debated for years! Effective use of color can convey confidence or trustworthiness; it can be an extension of your brand’s colors, too. Trendy colors may pop today, but they can become dated quickly.
- Images – If you have too many images, your sign may be difficult to “see.” Here’s an example of a too-busy sign: Happy squirrel climbing a tree, the sun reflects off a nearby pond, recycling bin between the pond and the tree. The message – recycle – is literally lost somewhere between the squirrel and the pond.
- Location – The distance at which you want your signs to be legible and the location of your business signs is critical. Where your sign is located will influence its size, shape, lighting, text, or even texture.
- Shape – Interior business design shapes can be customized; but traditional shapes are used are used for standard signage. For example, informational signs are typically rectangles, instructions are most likely in circles, and warnings are usually triangles.
- Words – Just as you wouldn’t want a driver in rush-hour traffic squinting to read a directional sign, you don’t want your clients to stop in the middle of a busy lobby to decipher a wordy sign. You want your sign reader to be able to retain the information; fewer words are easier to remember.