How to Design the Perfect Vehicle Wrap for Your Business

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How to Design the Perfect Vehicle Wrap for Your Business

Vehicle wraps are proven marketing tools that get your company noticed. Attractive, cost-effective and amazingly durable, these vinyl-based ads turn your car into a driving billboard. How do you go about designing the perfect wrap?
  • Work with a professional. There are plenty of Internet companies that promise you to pre-print vinyl wraps with your designs and then mail you the finished product. However, it is up to you to install the vinyl wraps, which can be difficult unless you have the proper facility, tools and training.  It’s also important to ensure that your logos, graphics, and typeface are properly designed and laid out to the lines and contour of your vehicles. When you work with a professional, like Gate City Signs, you not only get the benefit of an expert installation, but you also have a graphic artist who can design your vehicle graphics and company logo to properly fit your vehicles.
  • Include the must-haves. Your company’s logo and names are an important part that must be include in your vehicle wrap. Next come your phone number and website address. The supporting artwork is secondary to these four elements. It supports the look and identifies your niche. Yet it should never interfere with the readability of your contact information.
  • Plan for speed. When you are driving down the highway at 50 miles an hour, your information should be as crisp and easy to make out as if you were driving through a residential area at 35 miles per hour. Bold colors, large typeface and super-sized fonts are the best choices. The play of light and dark colors is another great way of making your information easy to read at all speeds. By the way, our experts at Gate City Signs will work with you to eliminate the information clutter. If you are active on Facebook, Twitter and Pinterest, it may be beneficial to only add one social media platform and help customers connect to the other two from there.
  • Make color work for you. Experts at the Retail Customer Experience note that – as a society – we are “wired” to associate certain colors with distinct experiences and expectations. If you are in the business of selling beds or sleepwear, choose sky blue colors and hues. When you are selling children’s merchandise or need to brand your child-centered service, pick primary colors.

Of course, when you want information that is much more detailed and also need some help with the design of the perfect vehicle wrap for your business, contact Gate City Signs. We will be more than happy to work with you and your company on the design, production, and installation of your vehicle wraps, and/or fleet graphics.



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