How Custom LED Signs Can Benefit your Business

How Custom LED Signs Can Benefit your Business

Digital displays are effective tools for business branding. With well-designed indoor illuminated signs, you can make an everlasting presence of your brand in this competitive marketing world. Custom LED signs not only help with brand promotions but also provide essential information to consumers. Besides, you can use digital signs in every industry, including health, sports, hospitality, education, corporate offices, and more. They allow your business to showcase its products, services, or any other content to stand out in the marketplace and attract more customers.

Benefits of Custom LED Signage 

Did you know that lighted signs draw 72 percent more interest than website advertising? It’s a technique that every sector embraces to connect effectively with customers. For example, a restaurant chain can display its menu on digital signage to help customers quickly identify what they want and make an order. Other benefits of illuminated lobby signs include:

Increased Visibility

Even with an address in hand, customers may still struggle to locate your business. Digital signage is the fundamental means for consumers to locate and recognize brands. It’s also the first thing people notice about a restaurant, office, storefront, or just about any facility. A lighted sign provides instant visibility, which is essential in busy locations, during inclement weather, or at night. Additionally, LED signage provides focused branding, highlights spaces, and helps identify crucial safety and emergency information.

Makes Customers Remember Your Brand

Businesses that own LED signs enhance shopper awareness. According to a recent study, 30% of exiting shoppers read signs, and only 10% actually remember the message. LED signage has boosted these numbers significantly. With illuminated signage, customers will notice and even remember your business.

LED business signs are typically brighter than other forms of illuminated signs you can buy, meaning that more people can notice them from further away. Additionally, indoor illuminated signs accumulate foot traffic and create awareness as well. 

Custom Messaging

You can use custom LED signs to drastically transform the way you show your brand through custom messaging. Moreover, you can explore different messaging to help build and grow your brand without the need to invest in new advertising materials each month or each year. Here are some content ideas you can post on your illuminated display:

  • Sales and Special Deals
  • Adverts for Popular Products or Services 
  • New Services, Products, or Incentives
  • Advertise time-of-day specials

Create Publicity and Build Customer Loyalty

LED signage can be used to promote a new product or service in the market. It’s a great way to build direct engagement with customers. Besides, you can leverage the visual power of digital signage to boost your brand’s recognition through quality imaging and videos. And since even the most loyal clients need reminders, you can use custom LED signs to remind them of your excellent product or service.

Wrapping Up

With unique illuminated signs, you can improve your brand visibility and attract more customers. You can choose from a wide range of options, including lightboxes, halo lighting, channel letters, and more. Besides, you can get illuminated interior signage for ceilings, walls, and floors. Overall, illuminated signs are a superior choice if you want your brand to be unique, visible, and readable. Contact our team to discuss how custom LED signs can be the perfect choice for your business signage.

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