The “art” of creating special facilities has been around for a few decades, but the quest for the ultimate guest experience has never been as critical as it is today. Believe it or not, visitors, vendors, customers, and employees all judge your facility from the first impression they get. “Facility experience” has become such a critical part of our culture that financial and consumer success depends on it.
A strong interior graphic design for your facility can effectively point guests to your desired revenue stream and culture. Facility branding may utilize dimensional lettering, public signage, logos, exhibits, wall graphics, banners, themed concessions, ad panels, landscape architecture, and more. You can turn your facility into an all-in-one visually integrated space with the infusion of brand identity, theme programs, and signage.
With the right facility branding strategy, you don’t have to be “brand new” to create a fresh and integrated visual experience. You can simply integrate your facility’s architecture with interior design to bring it up to full utilization without spending thousands of dollars on new construction.