20 Nov 5 Ways to Make the Most of your Trade Show Displays
Participating in trade shows is among the many tactics that companies do to gain more market exposure. Apart from giving samples, doing live demos, distributing flyers, your actual trade show display also needs to be strategically organized for your company to reap the benefits of participating. Here are some tips on how you can maximize the most out of your displays.
Create a design template for all your custom event signage so that customers can easily identify and differentiate your company from competitors. In fact, according to a study conducted by FedEx, 68% of consumers claim that a business sign is reflective of the quality of a company’s products or services. In other words, high-quality and consistent signs give consumers the impression that your company is legitimate, professional, and well-managed.
Make Use of Digital Signage
According to research, presentations that use visual aids are 43% more persuasive than those that don’t. The same study also reveals that digital signage increases brand awareness by 47.7%. In another study conducted by Arbitron, it revealed that 47% of those who have seen a digital signage in the past month can recall what it was about. These are just a few statistics that prove how beneficial digital signs can be when it comes to brand awareness and reinforcement if you include them in your exhibit. You can feature a slideshow of your products and services, testimonies of real customers who purchased them, and video ads of how each product is made.
Communicate Your Story and Values
Your company’s trade show displays need to have some thought-provoking messages. It shouldn’t just be all about sales pitches and call-to-action messages. As part of your branding strategy, you can share with your target market about the journey of the company, from its humble beginnings to where it is today. You can do this by showcasing a timeline or infographic about the company’s history. The same strategy can be implemented when showcasing your company’s values, mission, and vision.
Standout with Images and Text
Incorporate stunning and high-resolution images, captivating texts, and bright and vivid colors on your trade show displays to help your booth stand out from the rest. However, it’s also essential that you don’t go too overboard, otherwise, your exhibit can look like it’s all over the place, which can negatively affect how consumers perceive your brand. Therefore, it’s important to consult with a sign company that knows what works best for each type of business.
By hiring a professional and knowledgeable signage company, you’ll be able to focus on other aspects of your exhibit while they can work on achieving your marketing goals through trade show displays.
Gate City Signs & Graphics is one of the most reliable full-service sign companies in Greensboro, North Carolina. We can also design, produce, and install custom banners, flags, awnings, and more. Contact us today so we can discuss how we can help you with your upcoming event.