10 Jan 5 Ways Custom Event Signage Makes an Impact on Overall Branding
Branding is more than just creating a unique name, logo, and slogan that represents your company. It encompasses all marketing-related activities that affect how the public perceives your brand. Participating in events and displaying your company’s signage are just some of the many ways that can help improve your branding.
How to Maximize the Advantages that Your Company Gains When Investing in Custom Event Signage
You need to know which types of signage can work well for the kind of event you’re attending while considering the rules and limitations set by the event organizers. More than simply choosing what seems to look good, consulting professionals who can help your company improve its branding and achieve other marketing objectives is essential.
Listed below are some branding-related advantages that effective and well-strategized event signs can bring.
Introduces and Reinforces your Brand
Indoor or outdoor event signage helps introduce your brand to those who have not heard of it previously. It also aids brand reinforcement with individuals who have previously known your brand but haven’t purchased anything, those who don’t really know much about your products or services, or even your former customers. Moreover, event signs can help imprint your brand in the minds of your potential customers, otherwise known as brand retention. Therefore, when the time comes that they need a product or service that your company offers, they’ll have your brand on the top of their minds.
Communicates your Message
Relay important information and communicate your brand’s message through indoor and outdoor custom event signage. Banners and panel signs display details about the products and services you offer, as well as the specific features that make them stand out. Make sure to include compelling pictures and straight-to-the-point text to pique the interest of your target market. Don’t forget to include a call-to-action statement to encourage customers to make a purchase or book an appointment. But more importantly, share your brand’s story and values to the public. Doing so can help customers feel more connected to the brand.
Helps the Brand Stand Out Amongst Competitors
Standing out from a brand-saturated world is one of the basic challenges that every company is faced with. Apart from incorporating vivid colors and stunning graphics and images to your event signs, you can also get creative with the type of signage that you put up. Digital displays, flags, and tents are great options if you want to capture the attention of eventgoers.
Provides Customer Service to Prospects
If you really want to take it to the next level, then investing in outdoor directional event signage can do the trick. First, you can assist potential customers as they walk in by displaying signage that informs and leads them to where your booth is. Second, if you’re one of the sponsors in the event, you can feature your logo or brand name alongside wayfinding signs that eventgoers find useful. A few examples of directional event signage are those that lead to the parking space, backstage, comfort rooms, and help desk.
Improves your Trust Score
When you invest in event signs that are professionally designed, produced, and installed, then it’s likely that you’ll gain the trust of potential customers. This is because people tend to associate the quality of the products and services of a brand with the quality of their signage. This is one of the major reasons why it’s important that you work with a company that can help you achieve your branding goals.
Gate City Signs and Graphics is among the highest-rated sign companies in Greensboro, North Carolina. We take pride in designing, producing, and installing high-quality event signs.
Contact us today for a free consultation.