19 Feb 5 Tips to Design the Perfect Trade Show Display
There are plenty of options available when it comes to creating trade show displays that represent your business at events in and around North Carolina. It’s easy to get wrapped up in the new and trendy design choices, but don’t forget that the most important factor is to ensure that all your trade show displays effectively reflect your brand and engage potential customers.
Essentially, trade show banners will be the most effective when they’ve been customized to promote your brand and use a visually appealing and clean layout. The right type of trade show displays will allow you to build a stronger brand presence for your Greensboro business and help you reach your intended audience at each and every event you attend.
Creating Trade Show Banners and Displays That Work
Every trade show and event you attend is an opportunity to interact with new customers, educate attendees about your business, and showcase your products and services. However, getting the results you want from your trade show efforts largely depends on how well you create your trade show space.
Keep reading for five smart tips on how to create effective trade show displays.
1. Choose graphics with purpose.
It can be tempting to use several images on a trade show banner, but in most cases a single simple image will serve as the best choice. Think bold and clear when it comes to choosing an image that showcases your company and highlights what you have to offer.
2. Include a memorable headline.
The headline used for any portable trade show displays should be simple, clear and concise. Remember, you’ll only have a few seconds to grab someone’s attention, and your leading tagline is often the only opportunity you’ll have to make that happen. With a compelling headline you’ll have a much better chance at getting people to stop and learn more.
3. Keep it short.
A lengthy description on a trade show banner is not the way to go. Trying to explain everything you want customers to know about your product or service on one sign or display will only serve to alienate the people you’re trying to reach. Instead, use bullet points and easy to read sound bites that will stick in the minds of consumers.
4. Feature your company name.
At every single trade show in North Carolina you can always find portable trade show displays that don’t clearly showcase a company name. Don’t make the same mistake! Trade show displays shouldn’t have your business name buried at the bottom. Be sure to have it included in the header where it will most likely be seen and remembered.
5. Don’t forget your website and contact details.
In addition to your name, the other key piece of information you want people to walk away with is how to connect with you. Since most people carry their phone with them, chances are they’ll look to find you on social media while standing close to your booth. You want to be quick and easy to find, making it easy to connect and build a relationship.
Create Custom Trade Show Displays with Gate City Signs & Graphics
It takes time and effort to attend trade shows and events, so make sure you get the most out of each experience. When your business stands out on the trade show floor thanks to an exceptional trade show display, you’ll be able to increase brand awareness and generate more sales opportunities. Not sure where to start? Gate City Signs & Graphics can help you build a stronger presence with our custom trade show banners and displays, as well as any of our other premium sign options. Contact us to get started and to receive a personalized quote.